Optimizing the Science of Patient Recruitment

Who We Are

The AutoCruitment difference starts with a passion for what we do.

In 2013, Bethany Bray was frustrated by lengthy phase I-IV clinical trial patient recruitment times and expensive patient recruitment strategies in her work in Neuroscience Research at Imperial College London and Oncology Research at the Winship Cancer Institute of Emory University. Collaborating with Chris Klaus and Ben Cooper, the trio devised a web-based software platform that allows patients or healthy volunteers to be recruited for any clinical trial, in any disease area, in any location, across the globe.

Originally formed in 2014 as NeuroCruitment with a sole focus on neurological conditions, the benefits and effectiveness of the company’s unique web-based software platform quickly attracted CROs, sponsors and research sites addressing other therapeutic areas. The company changed its name in early 2015 to AutoCruitment and expanded its offering, referring patients for clinical trials in all therapeutic areas.

By streamlining the recruitment process, AutoCruitment helps accelerate the commercialization of safe, effective new treatments for devastating diseases and conditions. Clients are not the only ones to benefit from expediting the recruiting process; the platform empowers people who are suffering from chronic illness or diseases with the ability to locate and enroll in applicable clinical trials that offer access to potential medical advances.

AutoCruitment is headquartered at Technology Square in Atlanta, GA with offices in New York, NY, Toronto, ON and Raleigh, NC.

Our Story

Our story starts in 2013 but doesn’t end there. As the need to bring pharmaceuticals and treatments to the market continues, so does the need for AutoCruitment to evolve and expand. We continually update our algorithms and advance our technology to meet the needs of the industry


Partners Bethany Bray, Chris Klaus and Ben Cooper create a web-based software platform that recruits and matches patients to clinical trials, focusing on neurological conditions. They call this platform and newly found algorithm NeuroCruitment.


NeuroCruitment is Incorporated as the platform quickly begins to gain the attention of CROs, Sponsors and Research Sites. NeuroCruitment is accepted into ATDC, one of the nation’s premier technology startup incubators.
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NeuroCruitment open’s an office in Technology Square, Atlanta GA and graduates from the NeuroLaunch Accelerator. Partnering with one of the world’s largest CRO’s, NeuroCruitment expands into all therapeutic areas, changing their name to AutoCruitment.


AutoCruitment continues to bring on Sponsor and CRO Partner Clients and accepts an investment from a strategic industry leader further strengthening their mission to reduce pharmaceutical companies’ risk of clinical trials failing due to patient enrollment.


AutoCruitment opens a second office in New York, NY to assist in serving their Sponsor and CRO Partner Clients. AutoCruitment expands into Europe, South America and ROW, targeting patients using over 1,500 digital channels to target, recruit, qualify and refer prospective patients in real time.


AutoCruitment launches their Site and Patient Engagement Offering, streamlining the process of patient recruitment and ensuring a focus on randomization and retention. AutoCruitment completes their 300th clinical trial.


AutoCruitment opens a third office in Toronto, ON expanding their Technology, Operations, Leadership, Digital Marketing, Site Engagement, Patient Engagement and Project Management teams to support the growing patient network and Client base as they continue to develop the AutoCruitment Platform.


AutoCruitment is now partnered with numerous Sponsors, including 10 of the world’s top 20 biopharmaceutical companies and 9 of the largest CROs worldwide.


Improving lives by connecting people with clinical research, anytime, anywhere, accessible to anyone.

Vision for Our Clients

Partnering with clients to provide an accelerated path to new therapies with a customized, results-driven focus on the patient journey, from recruitment and beyond.

Vision for Our Patients

Empowering patients everywhere by providing safe, direct, and equal access to clinical trials and research studies.


Bethany Bray MRes, MBA
Co-Founder & CEO
DIA Speaker

Bethany Bray, founder of AutoCruitment, has a strong scientific background, giving her unique insight into the requirements of companies conducting clinical trials. In her role as CEO, Bethany leads strategic client relationships for AutoCruitment and is a recognized thought leader in the Pharmaceutical Industry. Bethany brings over a decade of expertise optimizing AutoCruitment’s proprietary technology platform and algorithms to accelerate online patient recruitment for clinical trials while decreasing recruitment timelines to patient randomization. Bethany holds a BSc in Pharmacology, a Masters in Translational Medicine and Neuroscience from Imperial College London, UK, and an MBA from the Georgia Institute of Technology, US, with a concentration in entrepreneurship and technology innovation. Bethany was hand selected into the elite TI:GER (Technology Innovation: Generating Economic Results) program while serving as an oncology research specialist at the Winship Cancer Institute of Emory University Hospital prior to founding AutoCruitment.

Ben Cooper, BSc
Co-Founder & COO

Ben Cooper has started and co-founded two companies (both of which remain in operation), advised Porsche AG, Europe and North America and the Volkswagen group on IT Strategy and Innovation, led high growth companies as a Sales and Strategy executive and advised over 150 companies (including Prestige Cruise Holdings, Blue Cross Blue Shield Association, The Gerber Group, National Corporate and Government Law Firm Jackson Kelly PLLC) on Sales and IT Strategy.
Ben received his BSc with a Major in Biological Science / Pre-Med from Florida Atlanta University and has extensive international corporate relationships with many Fortune 100 Companies within the USA, Europe and the Asia Pacific.

David O'Brien

David O’Brien is the Chief Financial Officer of AutoCruitment. He brings a depth of experience in the life science space from having served as CFO for pharmaceutical companies that support early stage drug development all the way through to large scale, commercial manufacturing. Prior to his work in life sciences David served in a variety of financial leadership roles for a large, international non-profit organization as well as other leading technology companies. David has consistently implemented scalable solutions to enable organizations to reach their full growth potential. He received his MBA from Bryant University, and his undergraduate degree from Worcester State University. He is an active, certified public accountant (CPA) in the state of North Carolina.

Kathy Twiddy
General Counsel and Chief Compliance Officer

Kathy Twiddy is General Counsel and Chief Compliance Officer of AutoCruitment LLC. She oversees all legal and compliance functions for the Company, including customer and commercial contracting, privacy and regulatory matters, corporate governance, M&A, litigation, and intellectual property management. Kathy has extensive legal experience representing companies in the life sciences and technology sectors.  She previously served as Vice President, General Counsel and Corporate Secretary of ChannelAdvisor Corporation (formerly NYSE: ECOM), where she managed the company's $664M sale to CommerceHub.  Before joining ChannelAdvisor in 2021, she was Vice President, U.S. General Counsel at Mayne Pharma Inc. Kathy received her B.A. and Juris Doctor with honors from the University of North Carolina at Chapel Hill and is licensed to practice law in North Carolina and New York.

Francesca Maiorano
Head of HR

Francesca is the Head of HR at AutoCruitment.  A graduate of Bryant University majoring in Human Resources Management and minoring in legal, she has spent the last 16+ years in HR at top CPG and Technology corporations. Francesca has global HR experience in supporting sales, sales operations, conferences, premium services/client success, marketing, digital markets, corporate functions, R&D, manufacturing, distillation & maturation, and recruiting. She’s focused on building the HR function, process and policies, and employee engagement experience for AutoCruitment.

Our Partners

AutoCruitment is proud to be a member of Georgia Tech's elite ATDC Select Technology Group, a
graduate of the NeuroLaunch Accelerator and, as of October 2022 a Portfolio Company of QHP Capital.

AutoCruitment Management Team

What AutoCruitment means to us….

Bethany Bray


"A diverse team of marketing, clinical trial, operations and technology specialists with two things in common, a unique passion for our Patients and Clients and an unmatched determination to get the job done."

Ben Cooper


"An amazing technology, online platform and brand that resonates with patients, assisting them in finding Clinical Trials and providing them with access to alternative treatments."

David O'Brien


"AutoCruitment brings together a powerful combination of technical expertise with a team of passionate professionals dedicated to improving the overall quality and efficiency of patient recruitment for clinical trials. By optimizing this process, our team believes that we can positively impact the health outcomes for people."

Kathy Twiddy

General Counsel and Chief Compliance Officer

"AutoCruitment is solving a long-term challenge for the healthcare industry-efficiently connecting clinical trials with the right participants. The entire team is passionate about this mission, enabling therapies to get to market faster and ultimately improving and saving lives."

Francesca Maiorano

Head of HR

"For me, AutoCruitment stands as a pillar of hope for those who need access to treatment by connecting patients to trials in faster and innovative ways - in some cases as a life saving opportunity. The AutoCruitment team itself is comprised of dynamic, diverse, and passionate people committed to our our mission."

Kelsey Duke

Vice President of Strategic Initiatives & Revenue Management

"AutoCruitment is a highly dynamic team obsessed with quality and continuous improvement to ensure patients have access to clinical trials and cutting-edge treatment. As a financial analyst, I see the integrity of our data and how it’s used daily to change care for patients in real-time. I am inspired to be a part of this family."

Victoria Sullivan

Director, AutoCruitment Brand

"AutoCruitment bridges the gap between patients and people who need care, and the companies that are capable of helping these people. To me, AutoCruitment is the ability to speak to and be heard by both parties; to create a symbiotic relationship that benefits everyone. AutoCruitment means fast, safe, reliable, technological and methodical."

Ioana Georgescu

Director, AutoCruitment Application

"AutoCruitment has an inspiring team that’s always ready to jump in and collaborate to solve whatever new tasks come up. We embrace new technologies and optimization as a way to continuously improve and I couldn’t ask for more."

Giulia Buso

Director, Site Engagement

"For me, AutoCruitment means working creatively, passionately, and cohesively to continually achieve growth in the Clinical Trial Patient Recruitment space. Our team takes pride in building strong relationships with our patients, clients, and research sites. This allows for constant feedback on the best strategies to support site and client goals, while quickening the process to get new therapies and treatments accessible on the market for everyone."

Sabiha Rehman

Director, Patient Engagement

"For me, AutoCruitment is about innovation, creativity, and most importantly, passion for what we do. As a team we are continuously working to improve strategies to benefit both patients and our clients. It's so gratifying hearing from patients excited about the clinical trial opportunities we present and knowing we play an important role in getting new treatments approved so that they can help countless other individuals."

Anna Charlton

Director, Project Management

"AutoCruitment is the answer to a modern-day problem of finding the right patient for the right clinical trial. Gone are the days of flyers and posters. AutoCruitment’s innovative method of finding patients and matching them to their perfect trial, helps companies reach their targets at a greater speed than relying on sites to recruit patients themselves. To me, this means we are helping get new therapies and treatments to patients in need, more quickly than before!"

Kevin Indrasithu

Director, IT

"AutoCruitment is dedicated to providing a seamless experience for our potential patients to be matched to the correct clinical trials doing research on their condition(s). It means getting the right patients to the right treatments in hopes of assisting alternative therapies get approved for mass clinical use. Our team embraces new technologies and methodologies to ensure our platform and service remains optimized!"

Arun Chandrakumar

Director, IT

"When I think of AutoCruitment, the words innovative and passionate immediately come to mind. The team is always pushing boundaries and striving to do things differently. We are driven by a deep passion for what we do, constantly seeking ways to better serve our patients. The dedication and commitment to innovation inspire me, and I am proud to be with such a forward-thinking company."

Karlaina Osmon

Associate Director, Study Start-Up, Client and Patient Recruitment Programs

"At AutoCruitment, we are committed to providing the best overall clinical trial recruitment experience for clients, patients, and sites. Our dynamic team of problem-solving and driven individuals are always ready to work with the clients and the sites to ensure the right patients are matched to the right clinical trials. By doing so, we are helping to accelerate the time it takes to get these new therapies and treatments on the market!"

Simran Dhanoa

Senior Business Development and Client Relations Executive

"AutoCruitment allows patients to enroll in clinical trials from their phone or a computer, providing them with not only access to cutting edge treatments but also to information that could be life changing. AutoCruitment is and will continue to break barriers for patients all around the world and help them get access to information and treatments they need."

Kiran Bassi

Manager, HR

" As the HR Manager at AutoCruitment I can see that it is fueled by passionate employees who show up to work everyday ready to give 100% to ensure our customer commitments are delivered. To me, AutoCruitment is a company with great culture that is built and reinforced by its people. We honor diversity of ideas, people, and beliefs. Our diversity enables us to create innovative solutions to serve our customers’ needs."

Neetu Dhaliwal

Director, HR

"To me, AutoCruitment is all about our people. These are some of the most passionate individuals all coming together to make the clinical trial landscape a little easier for all those involved. The team and culture at AutoCruitment is very collaborative and truly inspiring! There is always someone available to help and make the transition seamless! I am proud to be apart of this team and looking forward to growing it even more."

Danielle Margetak

Senior Manager, Client & Project Management

"AutoCruitment is a diverse team of highly skilled individuals motivated by a shared commitment to unite the right patients with the right therapies as efficiently as possible. We embrace innovation, forward thinking and continuous improvement, creating an environment that truly pushes the envelope on what is possible."

Sharan Kaur

Senior Manager Client Management and Post-Launch Metrics

"I feel honored to be a part of AutoCruitment, which is helping clients discover new treatments for diseases and new ways to detect, diagnose, and reduce the chance of developing the disease. AutoCruitment assists clients in reaching their targeted audience in a much shorter time, using the latest technology, analytics, and optimization. In short, AutoCruitment is making millions of lives better."

About AutoCruitment

AutoCruitment streamlines the recruitment process and helps accelerate the commercialization of safe, effective treatments for conditions in all therapeutic areas. Using more than 1,500 digital channels, AutoCruitment is an industry leader in clinical trial patient recruitment, offering online recruitment services and use of the web-based AutoCruitment Platform globally.

AutoCruitment was founded in 2014 by Bethany Bray, MBA MRes (Imperial College London), Ben Cooper and Chris Klaus (founder of Internet Security Systems; now part of the IBM Group). The leading, web-based recruitment company is headquartered in Technology Square, Atlanta, GA, with a team of 121 Patient Recruitment, Site Engagement, Patient Engagement, Technology and Marketing Specialists located in located in North America, South America, Europe and Asia.

AutoCruitment has assisted in the recruitment and automated screening of patients for all therapeutic areas and is currently working with 10 of the top 20 biopharmaceutical companies, 9 of the largest CROs worldwide, numerous hospitals and research sites to reduce the time it takes to get lifesaving therapies to market; through the use of their platform which recruits and matches qualified patients to the correct trials and clinical programs, automatically.

AutoCruitment’s targeted, metrics-driven approach and web-based technology closes the enrollment gap and accelerates patient recruitment by an average of 97%.

Global Team

Global Office

New York, NY

Global Office

Atlanta, GA

Global Office

Toronto, ON

Global Office

Raleigh, NC

AutoCruitment’s patient recruitment platform supports Sponsors, CRO Partners and Research Sites by decreasing time, risk and cost to bring new therapies to market.

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