Clinical research is a precise exercise; finding the right patients for an investigational therapy can be the difference between that therapy being approved or not. Sites, sponsors, CROs, and patient recruitment firms all work together to find these patients in the most efficient manners possible. However, that desire for efficiency can be a double-edged sword. Failing to cast a wide enough net misses patients that could be good candidates for a study and it perpetuates the public’s limited understanding of clinical research more broadly.
By casting a wide net through digital channels, AutoCruitment transforms clinical trials into a more accessible and appealing care option for a broad audience. AutoCruitment’s approach is predicated on the understanding that reaching a diverse and extensive pool of potential participants is essential for the progress and success of clinical research.
Reach and Patient Funnel
AutoCruitment’s digital campaigns are designed to reach thousands, if not millions, of individuals for any given study, initiating a broad outreach from the outset. This approach not only increases the likelihood of finding suitable candidates for clinical trials but also serves a crucial educational function. When individuals click on an AutoCruitment digital ad, expressing their interest in learning more about clinical trials, they are taking a proactive step towards exploring alternative care options. Many of these individuals, often people outside the limited scope of sites or EMR reviews, had not considered clinical research as a care option. Over 90% of the potential patient population is unreachable through traditional means of recruitment: reliance on sites and physician referrals.
It makes sense that sponsors would prefer to have a pipe, rather than a funnel into their study. However, AutoCruitment’s broader, funnel-based approach not only achieves better metrics in terms of recruitment speed, and cost-efficiency but also enriches the diversity and quality of trial participants. Furthermore, while it is a pipe from patient pool to patient participant, reliance on tapping a patient from EMR data or other repurposed databases does not ensure willingness to participate.
When engaging with AutoCruitment’s content, individuals implicitly acknowledge the value of contributing to the advancement of medicine for the greater public good. With millions of people in its database who have consented to and expressed interest in clinical research, AutoCruitment’s reach and impact are substantial. This vast and engaged audience underscores the effectiveness of AutoCruitment’s recruitment strategy, which goes beyond meeting the immediate needs of a specific study. By engaging AutoCruitment, sponsors and CROs can not only find patients but also prime many more individuals as potential candidates for future studies.
Education & Engagement
AutoCruitment’s strategy of digital patient recruitment extends its impact beyond the individuals who end up participating in a trial. For those who do not enroll, the interaction with AutoCruitment serves as an invaluable educational opportunity. It raises awareness about clinical research, demystifying it, and making it more approachable. This educational component is a critical aspect of AutoCruitment’s approach, moving the public one step closer to understanding and participating in clinical research, whether now or in the future.
AutoCruitment’s commitment to broad digital recruitment represents a critical evolution in how patients are engaged in clinical trials. It addresses the dual challenge of efficiently identifying suitable trial participants while also broadening public engagement with and understanding of clinical research. In doing so, AutoCruitment not only enhances the operational aspects of conducting clinical trials but also plays a vital role in changing public perceptions, promoting a more informed and proactive approach to healthcare.
In summary, digital recruitment is essential for the future of clinical research. By expanding the reach and accessibility of clinical trials, AutoCruitment not only improves the efficiency and efficacy of patient recruitment but also contributes to a more educated and engaged public, ready to participate in the critical work of advancing medical science. This approach not only meets the immediate needs of clinical trials but also sows the seeds for a future in which clinical research is recognized and embraced as a fundamental component of comprehensive healthcare.